RETAIL giant OK Zimbabwe Limited (OK Zimbabwe) is actively pursuing its store network expansion plans to reclaim lost market share amid notable volume declines in the past few years.
The country’s largest retail chain by store footprint, has lost significant market share due to the sprawling informal retail market as well as uncompetitive trading conditions resulting from exchange control measures by the authorities to boost usage of a weak local currency.
OK Zimbabwe has been progressively growing its store footprint by way of acquisition of smaller retail businesses as well as setting up new stores to improve customer reach.