THE 2024 Econet Victoria Falls Marathon which took place in the resort town a little over a week ago – has given a big boost to the local economy, with businesses reporting unprecedented levels of activity and a revenue boost believed to run into hundreds of thousands of dollars.
Hotels, lodges and Airbnbs in the scenic town reported full occupancy weeks before the event on July 7, 2024, as marathon participants and tourists flocked to the picturesque city, causing a surge in demand for accommodation.