AMA’s direct market initiative proves viable

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THE Agricultural Marketing Authority (AMA) has reported that its Village Business Units (VBUs) have generated a promising US$65 797 in sales, showcasing the initiative’s effectiveness in promoting market-led farming and boosting rural livelihoods.

The VBUs, created to establish direct market linkages for small-scale farmers, are helping them reach new buyers and improve their incomes.

 “We are committed to transforming smallholder agriculture by providing farmers with the resources and connections they need to thrive…,” AMA’s chief executive, Clever Isaya, stated.

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