VICTORIA Falls Stock Exchange-listed fast-food and quick-service restaurant operator Simbisa Brands has reported that 80 percent of its sales are in foreign currency, a strategy that has insulated its operations from the ongoing liquidity crunch in the economy.
In a trading update, chief executive, Basil Dionisio explained that to counter the devaluation of the ZiG since April 2024, the company has ensured that 80 percent of its sales are in foreign currency, primarily through cash transactions.