BRITISH American Tobacco Zimbabwe (BAT) has seen significant success with its new vapor product, Vuse, recording sales of 34 000 devices since its launch in October 2023.
The company sees this new product as a key driver in sustaining business amid a challenging economic environment.
“This move speaks to our commitment to reducing the health impact of our business by providing smokers with a wide range of smokeless products,” BAT managing director Kenneth Gitonga said.
Vuse, a brand of vapor products, provides a variety of smokeless options for consumers.