OK ZIMBABWE Limited says authorities should do more to ensure a fully liberalised exchange rate for the local currency in order to turn around the waning fortunes of the country’s formal retail sector.
The country’s largest supermarket chain which operates brands such as OK, OKmart, Bon Marche’, and Food Lover’s Market has been battling supply and pricing challenges due to exchange rate distortions and legislation that compelled formal retailers to quote a heavily discounted official exchange rate.