THE Zimbabwe Tourism Authority (ZTA) says preparations for the 16th edition of the Sanganai/Hlanganani World Tourism Expo have progressed well.
The event is scheduled to take place from October 12 to 14, 2023 at the Zimbabwe International Trade Fair in Bulawayo.
ZTA said the prestigious event is set to captivate a global audience and highlight the diverse tourism offerings of Zimbabwe.
“One of the core objectives of this Expo is to foster collaboration and networking opportunities among industry professionals. By serving as a meeting point for local and international exhibitors, travel agents, tour operators, journalists, and government officials, the event facilitates fruitful partnerships and drives growth in the tourism industry.
“Together, stakeholders aim to generate revenue, create sustainable employment opportunities, and propel Zimbabwe’s tourism sector forward,” Godfrey Koti, the head of corporate affairs at ZTA said.
The Sanganai Hlanganani World Tourism Expo seeks to shine a spotlight on the country’s rich cultural heritage, exhilarating wildlife experiences, landscapes, and unparalleled hospitality.
ZTA said going beyond previous editions, the 16th edition aims to exceed expectations by bringing together exhibitors from various sectors, including tour operators, accommodation establishments, wildlife reserves, adventure sports providers, and cultural organisations.
“This year’s edition of the Sanganai Hlanganani Expo is expected to attract visitors from around the globe, firmly establishing Zimbabwe on the international tourism map.
“By showcasing the country’s diverse attractions and investment opportunities, the expo provides a platform to attract international tourists and potential investors,” Koti said.
Through targeted exchange programmes, business match-ups, and thought-provoking B2B meetings, the Expo strives to cultivate long-term partnerships in the tourism sector, driving economic growth and development.
He said with a comprehensive marketing campaign at its core, the Expo aims to raise awareness of Zimbabwe’s unique experiences and attractions.
“By showcasing the country’s natural wonders, cultural heritage, and warm hospitality, the Expo aims to entice travelers and investors from around the world.
“To ensure exceptional service delivery during the event, workshops, training programmes, and quality assurance sessions are being organised to equip businesses with the necessary skills and knowledge,” Koti said.
Fingaz