SIMBISA Brands (Simbisa) says it embarked on an organisational restructuring exercise during the year ended June 30, 2023 with a brand-focused approach.
The Victoria Falls Stock Exchange-listed group said as part of the re-organisation efforts, it made a strategic decision to streamline the brand portfolio to focus entirely on the best-performing core brands in the region. The regional fast-food restaurant operator said the decision entailed the closure of several under-performing outlets and will continue into FY 2024. Simbisa’s chief executive, Basil Dionisio, said the group has closed nine counters in the non-core brand category.