JSE-listed retailer Spar says it is targeting 28-30% of sales from in-house brands over the next three years. Private label products currently represent 23% of its sales. “This ambitious growth will be driven by competitive pricing, a tiered product range to suit all budgets, and a steadfast commitment to quality that rivals national brands,” says Max Oliva, Spar Southern Africa CEO. Spar says it embarked on the strategy to ramp up its private label products over the past year and plans to accelerate it over the next few years.