TANGANDA Tea Company says it will be expanding into more regional markets to improve profitability and market share.
In a trading update for the first quarter ended December 31, 2023, the strategy followed improved packed tea exports to the Democratic Republic of Congo.
“Volumes have started to increase as constraining factors have eased and the cumulative variance has begun to narrow. Packed tea exports into the region grew by 100% in response to the company pursuing and supplying an opportunity that arose to penetrate the Democratic Republic of Congo,” Tanganda said.
“Sustainable market diversification will continue to be pursued to expand the regional market. Packed tea exports into the region grew by 100% in response to the company pursuing and supplying an opportunity that arose to penetrate the Democratic Republic of Congo,” the tea company said.