AXIA Corporation is planning a robust e-commerce sales strategy to grow market share by enhancing accessibility of its products to customers amid stiff competition from the informal sector.
The Victoria Falls Stock Exchange-listed manufacturer and retailer of home furniture and appliances, heavily relies on formal retail channels to sell its products, which until recently have been adversely impacted by restrictive currency regulations.
The growing informal sector has become a menace to formal businesses and the authorities alike, evading taxes and flaunting exchange control regulations.