Big food runs greenwash risks over regenerative farming push

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    THE food industry’s efforts to shift farming away from environmentally damaging practices are being hobbled by the absence of established targets.
    Many of the world’s biggest food suppliers — from Nestle SA and Unilever Plc to Walmart Inc. and PepsiCo — are pursuing “regenerative” agriculture that seeks to reduce the environmental and social impact of conventional farming approaches. But that revolution, embracing everything from crop rotation and carbon capture to improving water quality and preserving biodiversity, lacks clear goals and a single definition, according to FAIRR, a network supported by investors with total assets exceeding $70 trillion. moneyweb.co.za

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